Single mothers can and should absolutely start a business. If that is what you aspire to do, I believe in you and you should go for it. It is important to learn all you can about the industry in which you want to start your business. Being informed about what you’re planning to start sets you up for success.
In 5 actions to starting a business, I want to give you quick nuggets to think about. Come back here often as we dive deeper into this subject in upcoming posts.
Today, I asked two phenomenal women who I follow to give us some actions to take or think about before starting a business. Below is what they told me.
5 Actions to Starting A Business
President, Chief Consultant, and Clarity Coach
1. Start with what you have. I used the profit that I made from my first client to pay for my LLC and to purchase my domain name. Conditions will never seem “perfect” if perfect conditions are what you are waiting on in order to get started.
2. Do your research. The worst thing you can do is to offer a business/service that no one needs. Just because your BFF thinks it’s great, doesn’t mean that others will.
3. Know your audience and build a brand that speaks to them. Otherwise, you quickly develop burnout and “business laryngitis” because you’ve lost your voice talking to the wrong crowd.
4. If you are starting from nothing, minimize your overhead as much as possible. A clientele of 3 doesn’t need space for 300. Grow your space as needed as expansion becomes apparent. Don’t put the cart before the horse.
Kimberly Fields Campbell
Branding & Social Media Strategist
5. The most important step in developing your brand is determining who the ideal customer is for your particular product or service. Then develop everything in your business as if you are catering to this one person. Your voice, your tone, your aesthetic – everything should be geared towards this one person.
What questions do you have about starting a business? I’ll address them in upcoming posts.
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